Authenticity wins. Alix Earle, the 24-year-old social media sensation from New Jersey, is once again redefining modeling standards with the release of behind-the-scenes images from her upcoming 2025 Sports Illustrated Swimsuit feature. These “never-before-seen behind the scenes peeks,” unveiled on August 31, 2025, offer a glimpse into Earle’s natural poise and infectious energy during the Jamaica-based photoshoot, solidifying her position as a powerhouse in both social and traditional media. This follows her groundbreaking debut as Sports Illustrated Swimsuit’s first-ever digital cover star in June 2024, where she made the bold decision to forgo retouching, a move that resonated deeply with her audience and the industry alike.
Alix Earle’s SI Swimsuit Journey
Alix Earle’s journey to the pages of Sports Illustrated Swimsuit is a testament to the evolving landscape of media and the power of authentic connection. From her initial digital cover in June 2024 to her forthcoming appearance in the 2025 print issue, Earle has consistently challenged conventional norms and championed a more relatable image of beauty. According to People.com, Earle’s rise to fame is attributed to her candid and unfiltered approach to sharing her life, a quality that has resonated with millions of followers.
A Dream Realized
For Earle, appearing in Sports Illustrated Swimsuit was a long-held aspiration. Her partnership with the brand reflects Sports Illustrated Swimsuit’s commitment to expanding its platform and showcasing diverse forms of beauty and impactful storytelling. MJ Day, editor-in-chief of Sports Illustrated Swimsuit, has emphasized the brand’s mission to elevate voices and celebrate authenticity, making Earle a natural fit. The Sporting News highlights that Earle’s inclusion aligns with the magazine’s ongoing effort to stay relevant and connect with a broader audience.
Unretouched and Unfiltered
Earle’s decision to present herself without retouching in her initial digital cover was a pivotal moment. This choice, as reported by ET Online, sparked widespread praise and solidified her reputation as a champion of natural beauty. By embracing her imperfections, Earle set a new precedent for authenticity in the modeling world, demonstrating that vulnerability can be a powerful asset. The behind-the-scenes images from her 2025 photoshoot further reinforce this commitment, capturing her genuine confidence and positive energy on set.
Behind-the-Scenes: A Modeling Masterclass
The recently released behind-the-scenes images from Earle’s 2025 Sports Illustrated Swimsuit shoot are being hailed as a “masterclass in modeling,” showcasing her inherent talent and positive energy. These glimpses, captured by photographer Yu Tsai, offer a raw and unfiltered look at the making of a Sports Illustrated Swimsuit feature. As noted on Earle’s YouTube channel “Hot Mess with Alix Earle”, fans appreciate the unvarnished look at her life and work.
Jamaica Vibes
The photoshoot took place in Jamaica, providing a stunning backdrop for Earle’s natural beauty and vibrant personality. The location perfectly complements the overall aesthetic of the Sports Illustrated Swimsuit issue, known for its exotic locales and sun-kissed imagery. The choice of Jamaica also adds to the authenticity of the shoot, as it allows Earle to showcase her natural confidence in a relaxed and carefree environment.
Yu Tsai’s Vision
Yu Tsai, the photographer behind the shoot, is renowned for his ability to capture the essence of his subjects. His expertise in creating visually stunning and emotionally resonant images is evident in the behind-the-scenes glimpses, which showcase Earle’s natural poise and captivating presence. Tsai’s vision aligns perfectly with Sports Illustrated Swimsuit’s commitment to celebrating diverse forms of beauty and empowering women to embrace their individuality.
Impacting Modeling Standards
Alix Earle’s influence extends far beyond her social media following. Her presence in Sports Illustrated Swimsuit is actively reshaping modeling standards and challenging conventional notions of beauty. By championing authenticity and vulnerability, Earle is paving the way for a more inclusive and relatable industry.
Redefining the ‘It Girl’
Earle’s journey from a viral online personality to a recognized figure in the fashion industry demonstrates the power of authenticity in building influence. Her ability to connect with millions by embracing transparency and vulnerability has redefined the role of an “internet it girl” and established her as a “fashion industry powerhouse,” according to The Spun. Earle’s success serves as an inspiration to aspiring models and influencers, proving that genuine connection is more valuable than manufactured perfection.
A Lasting Legacy
Alix Earle’s impact on the modeling world is undeniable. Her commitment to authenticity, coupled with her undeniable talent and infectious energy, has made her a force to be reckoned with. As she continues to break barriers and challenge conventions, Earle is solidifying her legacy as a trailblazer and a champion of natural beauty. The anticipation surrounding the full release of the 2025 Sports Illustrated Swimsuit Issue in May 2025 is a testament to her growing influence and the impact she is having on the industry.
Conclusion
Alix Earle’s continued presence in Sports Illustrated Swimsuit signifies a pivotal shift towards celebrating authenticity and natural beauty within the modeling industry. Her unretouched photos and behind-the-scenes glimpses offer a refreshing perspective, inspiring confidence and self-acceptance. Earle’s journey exemplifies the power of vulnerability and genuine connection, solidifying her status as a true role model and a force for positive change.
